Recruiting drivers is typically top of mind for any fleet executive. Skyrocketing demand for trucking services in 2021 made it even more critical.
Whether a trucking firm was looking for a company driver or an independent contractor, it faced major competition in the race for talent.
Wage hikes were near ubiquitous across the industry. Recruiters tried to reach drivers in new ways. Fleets leaned into their CDL schools to further bolster their talent pipelines.
Check out the collection of stories below to learn what tactics trucking companies have used in an attempt to stand out from their peers and get drivers through their doors.